Causes and effects of digital in the real-estate

An Italian snapshot taken through the contributions of eight top-players in the Italian real estate industry

Inside the magazine:

Digitalization is not only important, it is essential. It is no more a plus that should be added, but it is fundamental in every product and service strategy.

Frencesca Pinzone, Head of Marketing and Digital @ Svicom

Real estate on the market has also entered into competition, the property that performs better and offers more services is clearly more attractive to the tenant.

Federica Pedroni, Head of Workplace @ CBRE

Tenant care will be a great innovation area, to maximize the level of employment.

Raffaella Pinto, Head of Business Dev. @ Cushman & Wakefield

We are basically talking today about creating a CRM, to analyze what service requests users want within the building. Analyze big data, to see what preferences there are in service requests, the most used spaces, the correct size of a specific space

Giovanni Maria Mancini, Founder & CEO @ Top Life Concierge
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