Skip to content
Home » PropTech Updates – Real Estate Access Management innovation » Access Control » Sofia presents at Mashable Social Media Day + Digital Innovation Days 2017

Sofia presents at Mashable Social Media Day + Digital Innovation Days 2017

Sofia Locks presented at Mashable Social Media Day + Digital Innovation Days 2017, how the Internet of Things radically changes the way of dealing the everyday activities in the most different sectors and businesses.

Sofia Locks introduced the concept of hardwares’ softwarization, showing how the possibility of having APIs into physical objects makes it possible:

  • Increase the processes
  • Automate processes
  • Create new business models

The event was showed and introduced by Alessandro Nacci, administrator and person in charge of Sofia Locks Business Development.


The Mashable Social Media Day, is a Mashable official event and is one of the most important events in the world that celebrates the digital revolution, the dynamics, the potential of social networks and the impacts generated by these on our lives and business.

Alessandro Nacci introducing the topic of the talk

The Italian event (#SMDAYIT) founded in 2014 consists of several days of updating and training, which see the issues of Digital Marketing and Social Media Marketing, told through concrete strategies and successful case studies presented by the best professionals in the sector.

The 2015 and 2016 edition of #SMDAYIT have seen an ever-increasing success.

Over 5,500 contacts registered through the site and social networks, +600 participants in the hall and +4,500 users connected in live streaming.

Alessandro Nacci, talking about smart locks for coworking

For the 2017 edition, the project is even more ambitious: we want to create an event where it’s possible to acquire knowledge, update, have a unique opportunity to make valuable networking and get inspiration from great professionals, but mostly widen the horizons.

The Digital Innovation Days (#DIDAYS), include the traditional Mashable Social Media Day, but they extend the event to a three-day full of high-level contents, with the primary purpose of facing the issues related to innovation at 360 degrees: Digital Marketing and Social Media Marketing remain the main focus, but will also deal with issues of Open Innovation, Startups’ World, Artificial Intelligence, Unconventional Marketing, E-commerce Strategy, Lean Startup,and much more “.