{"id":7906,"date":"2020-12-11T14:21:00","date_gmt":"2020-12-11T14:21:00","guid":{"rendered":"https:\/\/sofialocks.com\/the-digital-transformation-of-real-estate-what-the-proptech\/"},"modified":"2022-12-15T17:02:41","modified_gmt":"2022-12-15T17:02:41","slug":"the-digital-transformation-of-real-estate-what-the-proptech","status":"publish","type":"post","link":"https:\/\/sofialocks.com\/fr\/the-digital-transformation-of-real-estate-what-the-proptech\/","title":{"rendered":"La transformation num\u00e9rique de l&rsquo;immobilier : qu&rsquo;est-ce que la PropTech ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>En bref :<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li>Ce qui arrive au march\u00e9 quand le num\u00e9rique entre en jeu<\/li><li>Le num\u00e9rique sur le march\u00e9 de l&rsquo;immobilier<\/li><li>Cha\u00eene d&rsquo;approvisionnement, macro-tendances technologiques et tendances du march\u00e9<\/li><li>Augmenter l&rsquo;EBITDA par unit\u00e9 de surface<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Dans l&rsquo;article en ligne \u00ab\u00a0<em>Qu&rsquo;est-ce que la transformation num\u00e9rique ?<\/em>\u00a0\u00bb l&rsquo;\u00e9quipe de  <em>SalesForce<\/em>  propose la d\u00e9finition suivante : la transformation num\u00e9rique est le processus par lequel, gr\u00e2ce \u00e0 l&rsquo;utilisation des technologies num\u00e9riques,  <strong>de nouveaux mod\u00e8les d&rsquo;entreprise sont cr\u00e9\u00e9s, ou les mod\u00e8les existants sont modifi\u00e9s<\/strong>vous cr\u00e9ez  <strong>de nouveaux \u00e9l\u00e9ments culturels,<\/strong>  e<strong>  de nouvelles exp\u00e9riences pour les clients<\/strong>afin de r\u00e9pondre aux exigences concurrentielles du march\u00e9. La transformation num\u00e9rique transcende les sch\u00e9mas traditionnels, par exemple le sch\u00e9ma des r\u00f4les classiques des entreprises en mati\u00e8re de ventes, de marketing et de service \u00e0 la client\u00e8le. Les <strong>informations circulent rapidement dans toutes les divisions et peuvent \u00eatre \u00e9chang\u00e9es avec les clients en temps<\/strong> r\u00e9el. Il est n\u00e9cessaire de r\u00e9imaginer la fa\u00e7on dont nous faisons des affaires, comme de passer du papier au tableur. Il est facile de constater les effets du num\u00e9rique, il suffit de jeter un coup d&rsquo;\u0153il rapide sur les march\u00e9s : Tesla a r\u00e9volutionn\u00e9 l&rsquo;industrie automobile, Booking.com l&rsquo;industrie h\u00f4teli\u00e8re, Uber et Flixbus le monde des transports publics, Glovo et Deliveroo l&rsquo;industrie de la logistique, N26 le monde bancaire et financier, pour ne citer que les exemples les plus connus. Ce processus inexorable touche \u00e9galement le march\u00e9 de l&rsquo;immobilier et, dans ce contexte, une tendance connue sous le nom de PropTech. <strong>La PropTech est un changement de technologie et d&rsquo;\u00e9tat d&rsquo;esprit, qui implique l&rsquo;ensemble du secteur immobilier<\/strong>, et ses consommateurs, dans le mouvement et les transactions des b\u00e2timents et des villes. Le concept peut \u00eatre abstrait, car il ne fait pas r\u00e9f\u00e9rence \u00e0 une action sp\u00e9cifique \u00e0 entreprendre, mais plut\u00f4t \u00e0 une approche et \u00e0 un parcours culturel visant l&rsquo;ensemble du secteur.  <strong>Nous parlons d&rsquo;un processus qui implique \u00e0 la fois le c\u00f4t\u00e9 commercial de l&rsquo;industrie et le c\u00f4t\u00e9 construction, jusqu&rsquo;aux aspects techniques des b\u00e2timents eux-m\u00eames<\/strong>. L&rsquo;\u00e9cosyst\u00e8me PropTech se compose de nombreuses entreprises, start-ups et scale-ups, qui op\u00e8rent \u00e0 diff\u00e9rents stades de la cha\u00eene d&rsquo;approvisionnement en biens immobiliers. De mani\u00e8re g\u00e9n\u00e9rale, ces entreprises proposent l&rsquo;un des quatre types de produits ou de services suivants :<\/p>\n\n<ul class=\"wp-block-list\"><li>Technologies ou plates-formes d&rsquo;<strong>achat et de vente de biens ou de locations<\/strong><\/li><li>Technologie ou plate-forme pour la <strong>construction et\/ou la r\u00e9novation de b\u00e2timents<\/strong><\/li><li>Technologies ou plateformes de gestion pour la <strong>vente de services immobiliers<\/strong><\/li><li>Technologies ou plateformes de <strong>gestion des b\u00e2timents<\/strong><\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Nous avons sch\u00e9matis\u00e9 la cha\u00eene d&rsquo;approvisionnement de toutes ces entreprises dans l&rsquo;image ci-dessous.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.graphcms.com\/iAwfISKkReqPB2Qh7Vtj\" alt=\"\" title=\"DEM_schema.jpg\"\/><\/figure>\n\n<p class=\"wp-block-paragraph\">Comme on peut le constater, la <strong>PropTech se d\u00e9veloppe \u00e0 partir de macro-tendances technologiques<\/strong>.en apportant au monde de l&rsquo;immobilier les comp\u00e9tences qui se sont d\u00e9velopp\u00e9es ces derni\u00e8res ann\u00e9es dans d&rsquo;autres secteurs \u00e9galement. Ainsi, des entreprises FinTech comme Casavo, qui met en \u0153uvre de nouveaux mod\u00e8les financiers pour l&rsquo;achat et la vente d&rsquo;immeubles, ou des technologies ERP et BIM pour une gestion plus efficace des processus de construction immobili\u00e8re, se sont impos\u00e9es. Et encore, gr\u00e2ce aux plateformes de commerce \u00e9lectronique, telles qu&rsquo;AirBnb, des mod\u00e8les d&rsquo;\u00e9conomie de partage et de services immobiliers dans les secteurs de l&rsquo;h\u00f4tellerie, du travail flexible et de la vente au d\u00e9tail ont \u00e9merg\u00e9, ce qui a cr\u00e9\u00e9  <strong>un cercle vertueux avec des technologies sp\u00e9cifiques, principalement bas\u00e9es sur l&rsquo;IdO, pour une gestion efficace des b\u00e2timents sur le march\u00e9.<\/strong>.  L&rsquo;<strong>adoption de ces technologies et la bonne approche culturelle de l&rsquo;innovation commerciale permettent de maximiser les profits dans un contexte de fortes incertitudes quant \u00e0 l&rsquo;avenir<\/strong>. Les clients sont en effet de moins en moins enclins \u00e0 acheter ou \u00e0 louer des contacts (op\u00e9rationnels ou financiers) qui les engagent pour une longue p\u00e9riode (en cela \u00e9galement guid\u00e9s par des directives internationales telles que l&rsquo;IFRS16).  <strong>Le march\u00e9 qui en r\u00e9sulte est plus fluide et dynamique, avec des demandes de solutions immobili\u00e8res \u00e0 court terme <\/strong>(quelques jours dans l&rsquo;h\u00f4tellerie, quelques mois dans le commerce et la vente au d\u00e9tail) entra\u00eenant deux cons\u00e9quences principales :<\/p>\n\n<ul class=\"wp-block-list\"><li>D&rsquo;une part, un<em>locataire<\/em> occupant un espace pour une courte dur\u00e9e ne souhaite pas consacrer du temps \u00e0 l&rsquo;am\u00e9nagement de l&rsquo;espace ; il aura donc besoin de <strong>solutions pr\u00eates \u00e0 l&#8217;emploi, qu&rsquo;il pourra utiliser directement sans aucune \u00e9tape pr\u00e9paratoire<\/strong>.<\/li><li>D&rsquo;autre part, le propri\u00e9taire<em>(bailleur<\/em>), doit assumer de plus en plus de charges (ameublement, s\u00e9curit\u00e9, entretien, etc.), afin de pouvoir offrir un bien pr\u00eat \u00e0 l&#8217;emploi \u00e0 ses clients, <strong>optimisant et r\u00e9duisant<\/strong> ainsi les <strong>co\u00fbts<\/strong> au maximum.<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">Dans ce contexte, il est donc crucial pour les op\u00e9rateurs immobiliers de s&rsquo;\u00e9quiper de <strong>technologies et d&rsquo;outils permettant une gestion plus facile des espaces<\/strong>, afin de contrer l&rsquo;augmentation significative des co\u00fbts de fonctionnement et de r\u00e9agir rapidement aux opportunit\u00e9s de profit qui se pr\u00e9sentent. Un exemple de sc\u00e9nario pourrait \u00eatre le  <strong>commercialisation d&rsquo;espaces directement par le biais de plateformes de commerce \u00e9lectronique<\/strong>avec possibilit\u00e9 de tarification dynamique, permettant aux clients effectuant un achat d&rsquo;entrer directement dans l&rsquo;espace via leur smartphone, gr\u00e2ce \u00e0  <a href=\"https:\/\/www.sofialocks.com\/it\/blog\/?slug=le-soluzioni-smart-diventano-la-nuova-frontiera-del-comfort-living\">une application qui g\u00e8re les achats, comme l&rsquo;ouverture des portes, et l&rsquo;acc\u00e8s aux commodit\u00e9s<\/a>. Il y a deux effets imm\u00e9diats : une r\u00e9duction des co\u00fbts d&rsquo;exploitation et une <strong>augmentation du chiffre d&rsquo;affaires par m\u00e8tre carr\u00e9<\/strong>, ce qui accro\u00eet sensiblement l&rsquo;EBITDA par unit\u00e9 de surface. Le <strong>contr\u00f4le d&rsquo;acc\u00e8s est l&rsquo;\u00e9l\u00e9ment cl\u00e9 de la mise en \u0153uvre de telles strat\u00e9gies<\/strong>, du contr\u00f4le de l&rsquo;acc\u00e8s et donc des ventes. Dans les \u00e9cluses de Sofia  <a href=\"https:\/\/www.sofialocks.com\/book-a-demo\">nous sommes disponibles pour des d\u00e9monstrations gratuites<\/a>  de nos solutions de contr\u00f4le d&rsquo;acc\u00e8s intelligentes, bas\u00e9es sur l&rsquo;IoT et le cloud, qui permettent de reconfigurer facilement les espaces (solutions sans fil), ne n\u00e9cessitent pas de serveurs locaux et de configurations complexes (virtualis\u00e9es), et r\u00e9alisent une num\u00e9risation compl\u00e8te des outils d&rsquo;acc\u00e8s (ouverture via les smartphones). Se doter de ce type de solution, con\u00e7ue de mani\u00e8re totalement intelligente, bas\u00e9e sur des logiciels modernes et permettant l&rsquo;int\u00e9gration des normes <em>Web 4.0<\/em>, ouvre d&rsquo;importantes nouvelles opportunit\u00e9s de d\u00e9veloppement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En bref : Ce qui arrive au march\u00e9 quand le num\u00e9rique entre en jeu Le num\u00e9rique sur le march\u00e9 de l&rsquo;immobilier Cha\u00eene d&rsquo;approvisionnement, macro-tendances technologiques et tendances du march\u00e9 Augmenter l&rsquo;EBITDA par unit\u00e9 de surface Dans l&rsquo;article en ligne \u00ab\u00a0Qu&rsquo;est-ce que la transformation num\u00e9rique ?\u00a0\u00bb l&rsquo;\u00e9quipe de SalesForce propose la d\u00e9finition suivante : la transformation&hellip;&nbsp;<a href=\"https:\/\/sofialocks.com\/fr\/the-digital-transformation-of-real-estate-what-the-proptech\/\" rel=\"bookmark\">Lire la suite &raquo;<span class=\"screen-reader-text\">La transformation num\u00e9rique de l&rsquo;immobilier : qu&rsquo;est-ce que la PropTech ?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":6697,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-7906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-controle-dacces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transformation num\u00e9rique de l&#039;immobilier : qu&#039;est-ce que la PropTech ? 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