{"id":5694,"date":"2021-11-23T11:23:55","date_gmt":"2021-11-23T11:23:55","guid":{"rendered":"https:\/\/sofialocks.com\/new-retail-trends-pop-up-stores-and-digital-transformation\/"},"modified":"2022-09-22T14:07:23","modified_gmt":"2022-09-22T14:07:23","slug":"new-retail-trends-pop-up-stores-and-digital-transformation","status":"publish","type":"post","link":"https:\/\/sofialocks.com\/nl\/new-retail-trends-pop-up-stores-and-digital-transformation\/","title":{"rendered":"New retail trends: pop-up stores and digital transformation"},"content":{"rendered":"\n

The digital transformation<\/strong> of the shopping experience, i.e. the e-commerce <\/strong>has put a strain on the traditional retail sector. Countries all over the world talk about the “retail apocalypse<\/strong>” because consumer habits take them online and away from shopping malls and retail shops.<\/p>\n\n

We are used to thinking of retailers as companies that manage physical shops to sell goods to end customers, although with the digital transformation the meaning of “detail” has gradually changed: now includes all activities that sell goods and services to consumers without using traditional physical shops, such as e-commerce. Digitization has increased the ability of all retailers to grow their sales, and when integration between online and offline is done correctly, it is inevitable that it triggers a real virtuous circle.<\/p>\n\n

The rise of pop-up stores<\/h2>\n\n

In this context, the trend of pop-up store<\/strong> has increased in recent years. A pop-up store is the term given to a store or store that is deliberately temporary<\/strong>. It\u2019s a store that \u201cpops-up\u201d for a limited period of time to achieve a particular goal. A pop-up store may seem like a normal store, but many brands use them to create unique and engaging physical purchasing experiences because they offer flexibility and the opportunity to experiment with less risk.<\/p>\n\n

While the concept of shared temporary retail spaces has been around for centuries (think markets or fairs) the term \u201cpop-up retail\u201d can be traced back to the late 90s. Over the next 20 years the modern pop up retail store as we know it now has evolved: in the face of the so-called \u2018retail apocalypse\u2019 and the decline of the traditional retail model, flexible retail and pop-up stores have emerged.<\/p>\n\n

While the benefits for retailers are obvious (reaching new potential customers, generating content for social media, market research, selling more or freeing stock, launching a new product, testing physical retail and positions), it is interesting to analyze the benefits for landlords<\/strong>. They can in fact fill empty shops that would otherwise remain empty<\/strong> waiting for a long-term tenant and make short-term leases<\/strong> , that can be set up and arranged in a short period of time, having access to higher margins with respect to traditional space renting.<\/p>\n\n

The value of a digital solution<\/h2>\n\n

However, to offer this kind of short-term leases, landlords need digital tools to manage their set of retail locations, their \u201cstore fleet\u201d: they need to provide a ready-to-use space to their short-term<\/em>customers, optimising operations as operating expenses need to be kept more under control when the lease lasts for a short period of time. Landlords must have digital solutions for:<\/p>\n\n